Switching from Front to UptoNova

Front works — until it doesn't. Here's what teams gain when they bring their conversations, contacts, and AI playbooks to UptoNova, and how the 30-second import works.

Start free · Import your Front data in 30s → See the full comparison

Front

Starts at $25/seat/mo · https://front.com

"Email-style shared inbox for support + ops, with AI Autopilot."

Pain points

×Per-seat pricing scales harshly with team size.
×Email-centric — WhatsApp / IG / TikTok are second-class.
×No native CRM pipeline / deals.

UptoNova

Starts at $49/mo · flat, no per-resolution fee

"AI sales agent + omnichannel inbox + auto-filling CRM, flat pricing."

What you gain

✓WhatsApp Groups — Listen + reply inside WhatsApp Groups, not just 1-to-1 DMs.
✓WhatsApp Calling — Inbound + outbound WhatsApp Business voice calls.
✓Instagram Comments to DM — Detect comment trigger words and DM the author automatically.
✓Telegram — Telegram bot ingest + send.
✓Telegram Channels — Broadcast and listen inside Telegram Channels.
✓AI image search across catalog — Customer sends a photo; AI matches the closest product.

Pricing

Less per month. More per dollar.

Front lowest tier

$25/seat/mo

USD · before per-message, per-contact, or AI add-on fees

UptoNova starter

$49/mo

Flat · AI agent included · no per-resolution fee

Most teams switching from Front reduce their monthly messaging spend within the first billing cycle. Exact savings depend on your seat count + AI usage.

Migration

3 steps. ~30 seconds. Reversible.

Connect

Paste your Front API token, or drag your export CSV. We auto-detect contacts, tags, custom fields and last-message timestamps.

Preview

See a 25-row sample before anything writes. Override any field mapping. Rollback is one click for 24 hours after import.

Live in your inbox

Contacts, conversations and tags land in UptoNova. Hook up WhatsApp / IG / TG / Web, point your number, done.

Start the import wizard →

Feature by feature

Where UptoNova pulls ahead

Feature	Front	UptoNova
WhatsApp Groups Listen + reply inside WhatsApp Groups, not just 1-to-1 DMs.	×	✓
WhatsApp Calling Inbound + outbound WhatsApp Business voice calls.	×	✓
Instagram Comments to DM Detect comment trigger words and DM the author automatically.	×	✓
Telegram Telegram bot ingest + send.	×	✓
Telegram Channels Broadcast and listen inside Telegram Channels.	×	✓
AI image search across catalog Customer sends a photo; AI matches the closest product.	×	✓
Per-tenant model routing Switch Flash-Lite / Flash / Pro per tenant or use case.	×	✓
Kanban pipeline Drag-and-drop deals across stages.	×	✓
Deals Track a deal with amount + stage + owner.	×	✓
WooCommerce WooCommerce catalog + order sync.	×	✓
Abandoned cart Auto-recover carts via channel-of-choice.	×	✓
Multi-currency Support multiple currencies in the catalog + payments.	×	✓
Click-to-WhatsApp ad builder Build CTWA ads in the UI + track ROAS.	×	✓
Meta Conversions API Feed purchase events back to Meta for ROAS uplift.	×	✓
AI cost dashboard Per-tenant token/$ spend by model + cache hits.	×	✓
Flat plan Single flat subscription with no per-event surprise.	×	✓
Freemium A genuinely free tier (not just a trial).	×	✓

Comparison reflects Front's publicly listed plans + UptoNova's shipping product. Sources documented in our public competitor battle plan.