Sendbird

Starts at $399/mo · https://sendbird.com

"Chat SDK for in-app messaging + AI Agent product."

Pain points

×Three separate billing buckets — no bundle discount.
×Aimed at developers — no admin UI / CRM / broadcasts.
×Expensive for SMBs ($399 entry).

UptoNova

Starts at $49/mo · flat, no per-resolution fee

"AI sales agent + omnichannel inbox + auto-filling CRM, flat pricing."

What you gain

✓WhatsApp Business — Official WhatsApp Cloud API ingest + send + templates.
✓WhatsApp Groups — Listen + reply inside WhatsApp Groups, not just 1-to-1 DMs.
✓WhatsApp Calling — Inbound + outbound WhatsApp Business voice calls.
✓Instagram DMs — Inbound + outbound Instagram Direct messages in the unified inbox.
✓Instagram Comments to DM — Detect comment trigger words and DM the author automatically.
✓Facebook Messenger — Page-scoped Messenger DMs in the unified inbox.

Pricing

Less per month. More per dollar.

Sendbird lowest tier

$399/mo

USD · before per-message, per-contact, or AI add-on fees

UptoNova starter

$49/mo

Flat · AI agent included · no per-resolution fee

Most teams switching from Sendbird reduce their monthly messaging spend within the first billing cycle. Exact savings depend on your seat count + AI usage.

Migration

3 steps. ~30 seconds. Reversible.

Connect

Paste your Sendbird API token, or drag your export CSV. We auto-detect contacts, tags, custom fields and last-message timestamps.

Preview

See a 25-row sample before anything writes. Override any field mapping. Rollback is one click for 24 hours after import.

Live in your inbox

Contacts, conversations and tags land in UptoNova. Hook up WhatsApp / IG / TG / Web, point your number, done.

Start the import wizard →

Feature by feature

Where UptoNova pulls ahead

Feature	Sendbird	UptoNova
WhatsApp Business Official WhatsApp Cloud API ingest + send + templates.	×	✓
WhatsApp Groups Listen + reply inside WhatsApp Groups, not just 1-to-1 DMs.	×	✓
WhatsApp Calling Inbound + outbound WhatsApp Business voice calls.	×	✓
Instagram DMs Inbound + outbound Instagram Direct messages in the unified inbox.	×	✓
Instagram Comments to DM Detect comment trigger words and DM the author automatically.	×	✓
Facebook Messenger Page-scoped Messenger DMs in the unified inbox.	×	✓
Telegram Telegram bot ingest + send.	×	✓
Telegram Channels Broadcast and listen inside Telegram Channels.	×	✓
AI image search across catalog Customer sends a photo; AI matches the closest product.	×	✓
Per-tenant model routing Switch Flash-Lite / Flash / Pro per tenant or use case.	×	✓
AI sales coach for human agents Live whispers to agents during human-handled conversations.	×	✓
Autonomous follow-ups (3-day) Auto follow-up X days after no reply; cancels on reply.	×	✓
Auto-summarize long threads AI condenses long threads for handoff.	×	✓
Kanban pipeline Drag-and-drop deals across stages.	×	✓
Custom fields Define your own contact fields beyond name/email/phone.	×	✓
Deals Track a deal with amount + stage + owner.	×	✓
Segments Save dynamic queries as segments for broadcasts.	×	✓
Lifecycle stages Lead/qualified/opportunity/customer stages.	×	✓
Activity timeline Per-contact activity timeline across all channels.	×	✓
CSV import/export CSV import + export of contacts.	×	✓
Two-way HubSpot Push-and-pull HubSpot CRM sync.	×	✓
In-chat Stripe links Send Stripe payment links from inside the conversation.	×	✓
WooCommerce WooCommerce catalog + order sync.	×	✓
Abandoned cart Auto-recover carts via channel-of-choice.	×	✓
Multi-currency Support multiple currencies in the catalog + payments.	×	✓
Routing engine Rules-based + AI-based message routing to teams.	×	✓
SLA tracking Track first response + resolution SLAs per ticket.	×	✓
Round-robin Round-robin assignment within a team.	×	✓
Skill-based routing Route by required skill tags.	×	✓
Queue overflow Hand off to backup queue when SLA at risk.	×	✓
Agent capacity limits Cap concurrent conversations per agent.	×	✓
Multi-team Multiple teams in one tenant with isolation.	×	✓
Broadcasts Send a one-off mass message to a segment.	×	✓
Drip sequences Time-spaced auto-sequences after a trigger.	×	✓
WhatsApp template manager Submit + manage Meta-approved templates from the UI.	×	✓
Click-to-WhatsApp ad builder Build CTWA ads in the UI + track ROAS.	×	✓
Meta Conversions API Feed purchase events back to Meta for ROAS uplift.	×	✓
Cohort segments Save behavior cohorts for retention reporting.	×	✓
AI cost dashboard Per-tenant token/$ spend by model + cache hits.	×	✓
Cost-per-resolution Cost per resolved conversation surfaced in the UI.	×	✓

Comparison reflects Sendbird's publicly listed plans + UptoNova's shipping product. Sources documented in our public competitor battle plan.

Switching from Sendbird to UptoNova